1) KYS – KNOW YOURSELF
What do you want to achieve in the next 12 months? This may seem like an obvious question, but, if you have not set any goals or written down an action plan, you may find yourself in the same place a year from now. Your goal may be to have your own website, to gain new referrals, to create a system to capture potential clients’ email addresses, to make it easier for customers to pay you or to manage your time better.
3) Ask for Testimonials
Obtaining testimonials from your customers can prove invaluable. If you haven’t been doing this already, I am going to give you a little challenge…contact your top 3 customers and ask them for a testimonial or a review today.
The best place to have your reviews is on your Google business page, as this will help with your website ranking, the more reviews you have, the more Google thinks you’re reputable website and credits you by pushing the site higher up on the Google search engine. People also take a lot of notice of these reviews when purchasing a product, have you ever been checking out a new restaurant and the first place you tend to go is the google reviews to see what people think.
The only problem with this is the person adding the review need to have a Gmail account. If they don’t have one, I would ask them to add one on your Facebook business page, just send them the link and if they don’t have a FB account (which I very doubt as most people do) ask them to email you a review that you can add onto your website.
6) MARKET YOURSELF TO NEW AND EXISTING PATIENTS
What have you done to market yourself to new and existing patients? Are you sending them emails?
There are some great mailing tools out there which you can use. I love MailChimp, and it’s free for the first 2000 emails. You can also group your audiences by interests, age, demographics etc. If you don’t have the facilities or time, as long as you are supplying material, we can assist in exposing your services to a much wider audience. Once you have their email, you can send them regular updates (but don’t spam them) think more what is useful for them rather than sending them every offer you have which they will soon get tired of and unsubscribe to you.
Creating Ads on Facebook can be very useful, definitely more so than leafleting. You can utilise online ads to reach your target demographic, based on age, interests, location, likes and interests, you can even find out what pages they like and add that into the interests. This will ensure that you are targeting people with similar interests. You can also create ‘Lookalike audiences.’ that will copy your existing audience.
Leafleting is another option, but I think its time consuming we know little to nothing about the people we are handing them to. However, leafleting can still be useful if implemented in the strategic locations or targeting an existing group of customers you already have.
7) SEARCH ENGINE OPTIMISATION (SEO)
SEO is a topic all on its own and there is so much you can do to your website to make it rank higher on google. I will cover this is a separate blog.
As a small business owner, I would recommend you take advantage of FREE tools on offer. Google Analytics reporting and Google Console. These are brilliant tools at your disposal and can tell you a lot about your website, your audience and its effectiveness. They can tell you which pages are the most popular, where your traffic is coming from. It can tell you which social media platform is bringing traffic back to your website. What pages have high bounce rates?
However, you need to be able to read and understand the content. If you are unsure how to use this, Scarlet Digital provide monthly and quarterly reporting which I am happy to discuss in further detail. Or we can do a FREE website Audit.
Alternatively, we can also arrange training sessions with you, helping you to analyse your own reports.
Good luck and I would love to hear any success stories. Feel free to email me.