Raising the profile – A&G Corporate Travel

Objective

A&G is a new small business travel company. They approached us early last year and had key objectives in mind:

• Raise the profile of the business.
• Let us set up and manage all their social media activity on a weekly basis.
• Develop their SEO to improve their ranking on the Google search engine.
• Make improvements to the website.
• Write blog content, ensuring that their website is keyword rich, and contributing content to share on their social media posts.

When we started working with A&G, we began looking for various opportunities to win awards, as this is a quick way to provide exposure for a start-up business. It also increases current and potential client confidence in using a start-up’s services. We decided to enter them for the ‘Kingston Business Awards’ in the ‘Best New Start-Up’ category and they duly picked up the award in October ‘18. This has proven to be an effective way in which to gain publicity, enabling them to quickly raise their profile.

We also manage their social media, sourcing new material and writing blogs. As the travel industry is hugely competitive, we are constantly looking for ways to ensure that they stand out and gain fresh exposure.

We carried out a ‘web-site audit’ on the A&G website, making recommendations and actioning changes to increase its functionality and online visibility.  We are also providing SEO reports and sourcing valuable backlinks to help to improve their ranking. We don’t cut corners with our backlinks and it is more important that we provide strong, relevant backlinks rather than a series of lower-relevance links, which can have a detrimental effect.

We also provide mail-shots to their client base, keeping them informed of the latest developments in the industry and nurturing strong and lasting relations with clients.

Results

A&G has now recently moved to bigger offices as they have doubled in team size since last year. They are gaining new business through their website and social media and referral.  We are continually supporting them with digital marketing and we will continue to grow their online presence.